Cosy up for the cold season and be inspired by the BROWN COLOR TREND 2021 in interiors and design

// By italianbark.com

BROWN COLOUR TREND IN COLOUR // PSYCHOLOGY

Mention the colour brown and before you know it, some switch off and dismiss the colour for being dull, bland and boring; which are often words stereotypically associated with the colour brown. But believe it or not, brown is thought to create a wholesome feeling, a connection with the earth; ultimately it is “down-to-earth” and grounding.

As a down-to-earth colour brown signifies stability, structure and support. 

The colour brown affects mind and body by creating feelings of wholesomeness, as well as cosy feelings of relaxation and warmth. In colour psychology, brown is honest, genuine and sincere. It is sensual, sensitive and warm, enveloping one into a sense of calmness and comfort. Brown suppresses the emotions, creating a safe haven “a sanctuary” from the everyday stresses of the outside world within which problems can be contemplated and solved. Brown represents simplicity, dependability, healing, home and health. 

While a survey found that most people dislike brown, it is a colour found widely in nature and our everyday surroundings from wood, tree bark, soil to eye colour, in all its various shades. Brown is a predominant colour on the planet, along with green. While green is balancing and rejuvenating, brown is considered comforting and stabilizing – to help us deal with the stresses of modern life. Associated with feelings of organization, history and connection, the colour is wise beyond its years; brown is highly sought after for its wisdom and offers life-changing insight. In a world that appears uncertain and unfamiliar it may come as no surprise that we turn to brown – a stable and grounded down-to-earth colour that is believed to help you feel like you fit in and belong. 

BROWN COLOUR TREND IN COLOUR // IN THE HISTORY

In origin for any dusky or dark shade of colour; the term brown comes from Old English brún. Words for the colour brown around the world often come from foods or beverages; in the eastern Mediterranean, the word for brown often comes from the colour coffee. In Southeast Asia, the colour name often comes from chocolate and in Japan, the word chairo means the colour of tea. 

Positive associations with the colour brown evoke baking, warmth, wildlife, autumn, traditional chestnuts roasting on an open fire, a classic cup of cocoa or maybe more cosying up with a mug of hot chocolate. However, the elegance of brown shades and the soothing warm impression that we associate with chocolate, coffee and flavour of autumn we associate with now was not always the case. Brown – the colour of security, protection and material wealth.

In the ancient world, brown was the colour of poverty and low status. There are indications in literature that, in Ancient Rome, brown clothing was associated with the lower classes. Urban poor people who were called plebeians, wore brown clothing. Literally ‘the plebeians’ was “pullati” – “those dressed in brown”. In the Middle Ages brown clothes were also worn by monks of the Franciscan order. Unobtrusive colour was a sign of their humility and poverty. During that era each social class had to wear a colour that represented their status. Grey and brown shades were the colours of the poor people. 

BROWN COLOUR TREND // IN DESIGN & LIFESTYLE

Observations back in 2018 lead (specialist in Lifestyle trend) Gudy Herder to predict brown shades to have a major comeback, forecasting –The Universe of Brown as colour of the year 2020. Not just one particular colour but to consider a whole brownish spectrum that belongs to Colour of The Year 2020

Source Eclectic Trends

Aspiration to learn source including Jotun Adventure – with warm, earthy tones remind us that there is a whole world and new colors to explore and try.

Paint brand Dulux recently unveiled a “reassuring” earthy beige hue called Brave Ground as their Colour of the Year for 2021. Brave Ground represents the ‘natural, earthy elements found around us.’ A beigey, greyish brown.

 ‘A bolstering shade that connects back to nature and the simple things. A warm, earthy tone, it creates a feeling of stability, growth and potential; and provides a firm foundation for change and creativity in your home.’ 

Brave Ground is a warm natural neutral – ‘an enabling and grounding colour that connects us back to the simple things, and gives us a firm foundation for change.’ We have seen a shift towards beige based and warmer neutral shades previously with (a taste of caramel and a toast to champagne) and now with earthy brown.