WHY EXHIBIT

Since its inception in 1994 Decorex Africa has become the design authority within the decor and interior design space. It attracts design-savvy consumers, interior designers and architects to hospitality and retail buyers and developers to its shows – DurbanCape Town and Joburg – each year.

Decorex provides you with the perfect opportunity to meet with design-savvy consumers, interior designers, kitchen and bathroom specialists, and retail and hospitality buyers as both local and international visitors are inspired by the explosion of innovation that Africa’s leading companies have to offer.

Decorex brings several hosted buyers from all over Africa to the show. This enables trade delegates and hosted buyers to set up meetings with exhibitors and industry experts to make those all-important connections at the show. Some of the countries that we target include CameroonEgyptEthiopiaNigeriaSenegalUganda and Zambia.

Launch new products

A major influence on the African design scene that attracts top buyers, media and industry professionals, Decorex Africa is an ideal platform to launch new ranges and products. This is an essential show to attend if you want to get your products in front of the right people.

Do trade

Decorex Africa is the largest trade platform in Africa for the design industry. A dedicated trade programme that includes trade-focussed days, encourages exhibitors to network and establish business relations with Africa’s top buyers.

Be inspired

 Decorex Africa provides the industry with a place to touch and feel products, and engage directly with you and your brand within an inspiring environment.

PROFIT FROM THE TRADE BUSINESS PROGRAMME

Decorex Africa is the largest bridge between design brands and design practitioners in Africa. A dedicated trade business programme encourages exhibitors to network and establish business relations with the continent’s top buyers.

●     Over 30,000 buyers and design professionals across Africa are invited to the show.

●     Buyers are targeted according to each of the show’s categories.

●     A ‘plan your visit’ tool and other fine-tuned marketing initiatives match up buyers and exhibitors.

●     Personalised invitations and chauffeured visits are extended to top trade.

 

 

EXTENSIVE MARKETING CAMPAIGN

Decorex Africa is widely promoted via a marketing and communications strategy that supports its exhibitors, both in the months leading up to the show and during the event itself.

Participating exhibitors will benefit from the following:
●     A targeted trade marketing and communications plan that reaches a verified trade database of over 30 000 professionals.

●     A strategic TV and radio marketing campaign.

●     Partnerships with industry associations through online marketing and email campaigns.

●     Media partnerships with various publications spanning newspapers, glossy print magazines and online.

●     Exhibitor and industry functions.