Set clear goals for your stand design, that connect with your overall marketing plan and what you hope to achieve from exhibiting.
Best Practice guidelines for designing your stand:
1. Goals
Design Museum – Alan Fletcher 2006
Design Museum – Alan Fletcher 2006
3. Sustainability
It is crucial that you design sustainably, considering how you can minimize waste production and maximise adaptability and repurposing.
stoz.design - Serial-eater
4. Attract
Create a focal point that will attract visitors to your offering and engage them by creating an experience rather than too many visual products.
5. Flow
Make sure that your stand has an open flow that invites people in, don’t intimidate them from entering your stand by blocking the entrance, or over cluttering the stand.
6. ‘Phygital’
We encourage you to incorporate digital technology or a ‘phygital’ experience into your stand design. The power of phygital lies in its ability to allow audiences to have maximum involvement and immersion in your brand whilst being able to measure their interaction. Feel free to contact our creative team to discuss ways of achieving this.
7. Collaboration
Consider collaboration with other non-conflicting designers and suppliers in order to take your brand to the next level.
missdesignsays / DANISH PULSE
Design Museum – Alan Fletcher 2006
2. Branding
Your stand branding and messaging should be powerful, clean and minimal - don’t shout, or over complicate it.
stoz.design - Serial-eater
stoz.design - Serial-eater
8. Note
All stands need to be painted or wallpapered.
9. Avoid The ‘Norm’
When thinking of how to display your product. Speak to our creative team on how we can assist to conceptualise a story-telling experience for your business that will not only attract visitors but elevate your brand as we reimagine together.
WHAT NOT TO DO
- No building outside of your stand. Keep out of the aisles.
- No pull-up banners are allowed, or large brand heavy banners.
- No posters are allowed to be stuck up on the wall.
missdesignsays / DANISH PULSE