Plascon had been a lifestyle partner with Decorex Africa for over two decades. This year saw them renew their partnership with this world-class show, cementing their longstanding relationship. Reimagine was the theme for Decorex and fitted in beautifully with Plascon’s ethos. In the last three years, Plascon has also reimagined its brand, all the way from renewing its logo through to re-developing its products.
Tying in with theme, Plascon decided to add an exciting retail dimension to its already impressive stand. “We are always looking for innovative ways to make the experience at Decorex one to remember for both the trade and the public,” notes Suvasin Moodley, head of decorative marketing at Plascon. Tester pots were made available to purchase at the stand, allowing the buyers to be able to take home these handy tester pots and get started on their new colour theme for their home or DIY project.
