You're invited to reimagine this world

To adapt

Begin anywhere, anytime, anyhow. Just begin.

To rethink

Make change intelligible and purposeful.

To redefine

Design for now, next and after we're gone.

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The new Decorex Africa Journal is a platform for storytelling, which serves as an educational, information hub for the decor and design industry.


Now more than ever, we understand that we can’t see what the future holds. As we envision the next 30 years of Decorex Africa, we aim to inspire and support the creation of design that challenges conventions and meets the future with design that’s as fresh and unexpected as anything ahead. All of which we have outlined in our new manifesto. 

What does it mean to Reimagine? In a year of immense and impactful change for Decorex Africa, it was essential to place imagination at the core of events that aim to envision a better future through design.

An iconic brand, reimagined

The world is a very different place to when Decorex first launched, but our platforms have continued to adapt accordingly, ensuring we remain relevant and authoritative. Design Director Robyn Newham shares the key principles that informed Decorex Africa’s new brand identity.



Looking to the future, Decorex Africa will continue to champion design that reimagines the world as we know it and a world that could be. The business will invest significantly in its virtual infrastructure, evolving into a truly hybrid offering encompassing world-class e-commerce, editorial platforms and media services that serve the growth of the African design and decor industry. 

Decorex Cape Town 2019 was an awesome show The improvement made to the layout and graphic design element of the show has done much to improve the overall audience experience It was encouraging to see some really great stands where a lot of thought has gone into not only representing brands and products but also increasing the entertainment value that stand design contributes to the visitor experience Looking forward to next year’s show

- Trevor King,

Decorex this is one of the best shows I have been to on many levels, from the way the show is organised to the amount of exhibitors that were there.

- Joel Ramdiyal
Trade Visitor