Each element of the Decorex Africa Trade Programme is carefully crafted to provide exhibitors and trade visitors with a comprehensive platform for growth, learning, and networking. By participating, you are not just attending an event; you are stepping into a realm of opportunities that promises to elevate your brand, expand your market reach, and connect you with the movers and shakers of the design and decor industry.
UNLOCKING UNPARALLELED GROWTH OPPORTUNITIES
ATTENDANCE
ATTENDANCE
An unprecedented gathering of over 17,000 trade attendees across Cape Town and Joburg.
TRADE ATTENDEE CATEGORIES:
TRADE ATTENDEE CATEGORIES:
- Architects
- Building Contractors | Specifiers Corporate
- Developers / Local Manufacturer
- Distributors
- Facility Managers
- Furniture Suppliers / Manufacturers
- Hospitality Buyers
- Interior Decorators | Decorators
- Kitchen & Bathroom Specialists
- Landscapers
- Online Retailers | Shops
- Procurement Specialist
- Product Designers
- Property Developers
- Quantity Surveyors
- Retail Buyers
- Spatial Planners
- Visual Merchandisers / Stylists
WHY DECOREX AFRICA IS YOUR ULTIMATE BUSINESS CATALYST
ULTIMATE BUSINESS CATALYST
TARGETED CONNECTIONS:
Leverage unparalleled opportunities to engage with a curated audience of agents, architects, developers, interior designers, and more, ensuring your offerings resonate with the right
clientele.
INNOVATIVE EXPLORATION:
From attending inspirational talks to socializing at exclusive launch events, Decorex Africa is your portal to the latest in design trends and business insights.
GROWTH AND EXPANSION:
Utilize our dedicated trade team and extensive database to connect with potential partners and customers, driving your business forward in Africa’s dynamic market landscape.
DECOREX AFRICA IS NOT JUST AN EVENT
It’s a movement towards a brighter, more connected, and sustainable future in design and real estate. Join us to be at the forefront of this transformation, where design meets innovation, and opportunities are boundless.
TOP REASONS TRADE ATTEND
TRADE PROGRAMME
89%
89%
Visit different exhibitor stands to see what is new and interesting in the industry.
54%
54%
Networking to meet new people in order to create new opportunities
39%
39%
Talk to as many suppliers as possible in order to achieve specific business objectives
14%
14%
Registered trade have an annual turnover of over R100 million
60%
60%
Visit different exhibitor stands to see what is new and interesting in the industry
33%
33%
Networking to meet new people in order to create new opportunities
25%
25%
Talk to as many suppliers as possible in order to achieve specific business objectives
15%
15%
Registered trade have an annual turnover of over R100 million
THE DECOREX AFRICA TRADE PROGRAMME
TRADE PROGRAMME
INNOVATIVE LEARNING:
Explore cutting-edge learning opportunities: CPD accredited talks and workshops led by industry pioneers. Get inspired, empowered, and equipped to excel in the dynamic design and decor landscape.
TRADE NETWORKING EVENTS:
Experience the power of connection at our Trade Networking Events. Tailored for the modern professional, these events offer a unique platform to forge meaningful connections, share insights, and collaborate on future projects with industry leaders and innovators.
BUSINESS MATCHMAKING: (ONLY AVAILABLE TO DECOREX JOBURG)
Exclusive to Decorex Joburg, our Business Matchmaking Programme delivers targeted partnership opportunities. Connect with potential business allies, and buyers through curated one-on-one meetings tailored to your objectives and market demands, spanning across Africa and globally.
AFRICAN INWARD BUYING MISSION: (ONLY AVAILABLE TO DECOREX JOBURG)
Welcome African buyers to Decorex Joburg’s exclusive Inward Buying Mission, where we bring them directly to you. Network and connect with global suppliers, seizing new business opportunities and optimizing your supply chain efficiency.
TRADE INDUSTRY GUESTS ATTENDING DECOREX 2025 WILL HAVE TWO REGISTRATION OPTIONS TO ENHANCE THEIR SHOW EXPERIENCE
TRADE PROGRAMME
STANDARD TRADE ACCESS
Decorex Africa 2025, trade entry is complimentary. Trade will enjoy multi-day access, VIP Lounge perks, all show content, as well as CPD workshops.
Pre-registration is required for all trade attendees, ensuring a professional and relevant networking environment.
VIP TRADE EXPERIENCE UPGRADE
Cape Town: R390 | Joburg: R490
Trade are given the opportunity to elevate their Decorex Africa experience with VIP Trade access. They are able to enjoy standard access benefits plus exclusive perks like a goodie bag, onsite business matchmaking (Decorex Joburg only), VIP lounge access with snacks and refreshments, Lexus VIP concierge service, and priority updates and access to networking events and workshops as well as access to the exclusive State of the Industry Report included within a year membership to the Decorex Academy with access to online CPD accredited talks.
INDUSTRY TREND FACT
URBANIZATION AND ECONOMIC GROWTH
Africa’s urban population is expanding rapidly, with projections indicating it will nearly triple from 472 million in 2015 to 1.3 billion by 2050.
INTERIOR DESIGN MARKET EXPANSION
The Africa interior design market is valued at approximately $24.3 billion in 2024 and is expected to grow at a CAGR of 6.7%, reaching around $35 billion by 2030.
HOME DÉCOR MARKET GROWTH
In 2025, Africa’s home décor market is projected to generate revenue of $4.64 billion, with an anticipated annual growth rate of 2.99% from 2025 to 2029, reaching $5.22 billion by 2029.
HOSPITALITY INDUSTRY SURGE
Africa’s hospitality industry is experiencing significant growth, driven by a burgeoning middle class and increased tourism. The sector is projected to reach $731.4 billion by 2032, with a compound annual growth rate (CAGR) of 8.9%.
SOUTH AFRICA’S FURNITURE MARKET
The South African furniture market was valued at $2.47 billion in 2024 and is projected to grow to $3.65 billion by 2032, exhibiting a CAGR of 5.17% during the forecast period.
RETAIL SECTOR DYNAMICS
South Africa’s retail sales have shown positive trends, with a 7.7% year-on-year increase in November 2024, following a 6.2% rise in October.
INVESTMENT IN URBAN DEVELOPMENT
South African property firms are investing significantly in mixed-use developments. Growthpoint Properties and Attacq have committed to investing 4.5 billion rand and 1.7 billion rand, respectively, over the next three years into their local mixed-use properties, reflecting confidence in the continued demand for these precincts.