This year, we embrace experimentation, applied wisdom, and deep thinking in order to shift paradigms in our industry. We need to think beyond traditional boundaries, exploring the intersection of creativity, commercial viability, and societal impact. This is the sweet spot. 

We all need to step out of our comfort zones, and embrace innovative approaches that recognise the power of our collective impact. This year's theme acknowledges that design is an attitude of resourcefulness and resilience, and should reflect a holistic, and robust approach to problem-solving for our country and continent. 

We encourage our community to drive new collaborations, ensuring that the solutions that we co-create benefit all sectors of society.  By working together, designers, entrepreneurs, and investors can create a synergistic effect, amplifying the reach and relevance of all of our work and dreams. 

Aesthetics, functionality, and sustainability must work closely together in this new future we are creating. Design cannot only be pleasing to the eye, but must also be practical and sustainable, creating a buoyant future. 

Are you with us?