The Decorex Design Edit

The Decorex Design Edit

By Anita Bloom | Creative Director, Decorex Africa

Meet the people behind Decorex, one design favourite at a time.

Great design is often found in the details — the considered objects, beautiful materials and thoughtful finishing touches that make a house feel like home. But what catches the eye of the people who bring Decorex Africa to life?

We asked our team to share their take on the details that make a difference, from statement pieces and timeless investments to colour, texture and the art of styling a space. Here, they offer a glimpse into the design details they would love to bring into their own homes.

Sian Cullingworth | Portfolio Director

Sian Cullingworth | Portfolio Director

The power of a statement piece

The power of a statement piece

“For me, a beautifully considered interior is about finding the right balance between statement pieces and the details that allow them to shine. One exceptional piece of furniture, an oversized artwork or a sculptural light can give a room its identity. You don't need to fill every corner — sometimes, the most impactful design decision is knowing what to leave out.”


Sandra Jardim | Marketing Director

Sandra Jardim | Marketing Director

A home should tell your story

A home should tell your story

“The most interesting interiors reveal something about the people who live in them. Whether it's a piece of art, a treasured object or a collection gathered over time, personal details bring warmth and authenticity to a space. Trends can offer inspiration, but it's the things that have meaning to us that turn a beautifully decorated room into a home.”


Alan Hayward | Executive Creative Director

Alan Hayward | Executive Creative Director

Don't kill the soul of a room

Don't kill the soul of a room

“My design tip? Don't be too quick to fix the imperfections. Sometimes it's the odd tile, an unexpected pendant light or a detail that isn't quite your taste that gives a room its soul. Rather than trying to make everything perfect, embrace the quirks and idiosyncrasies that make a space unique. A home should tell your personal story, reflecting the layers of your life rather than erasing them. It's often those unexpected details that give a room more character than anything you could buy in a shop.”




Garreth van Niekerk | Executive Creative Director

Garreth van Niekerk | Executive Creative Director

Embellishments maketh the interior!

Embellishments maketh the interior!

“It’s often the smallest details that make the biggest impact, and I’m particularly loving tassels at the moment — hanging from cupboard door keys, adding fringe to ottomans or bringing a playful flourish to a lampshade. These little touches introduce texture, movement and personality, transforming the ordinary into something unexpected. Life is too short for interiors to be purely utilitarian. Embrace the layers, indulge in a little frivolity and remember that sometimes the most unnecessary details are the ones that make a space truly wonderful.”


Tawanda | Sales Executive

Tawanda | Sales Executive

Where style meets function

Where style meets function

“I'm drawn to design that looks good but also makes everyday living easier. A well-designed chair, clever storage or a versatile piece of furniture can have just as much impact as a statement accessory. For me, the best interiors combine good looks with practicality — pieces that earn their place in a home and work just as hard as they look good.”



Caitlin Symmonds | Digital Executive

Caitlin Symmonds | Digital Executive

The details inspiring our next obsession

The details inspiring our next obsession

“Design inspiration is everywhere, and sometimes it's the smallest detail that stays with you. A fresh colour combination, an interesting shape or a clever styling idea can completely change how you see a space. I love discovering new ideas and reimagining them in ways that feel personal rather than simply following a trend.”


Reshnie Naidoo | Senior Coordinator

Reshnie Naidoo | Senior Coordinator

Small changes, fresh perspective

Small changes, fresh perspective

“You don't always need a complete makeover to transform a room. Switching up cushions, introducing a new lamp or restyling a coffee table can make a space feel fresh without starting from scratch. I love the idea of working with what you already have and adding a few thoughtful details to give a familiar space a new perspective.”


Heather Reid | Senior Graphic Designer

Heather Reid | Senior Graphic Designer

A considered colour story

A considered colour story

“Colour and texture have the ability to completely change the mood of a space. I'm drawn to combinations that create contrast without competing — a restrained palette with an unexpected accent, or natural textures layered with a more polished finish. It's a little like putting together a visual composition: every element should contribute to the overall picture.”


Zinhle Dlamini | Trade Marketing Executive

Zinhle Dlamini | Trade Marketing Executive

Celebrating the art of discovery

Celebrating the art of discovery

“One of my current design obsessions is Calabash clay. I’m fascinated by its earthy character, organic forms and the way it celebrates the beauty of natural materials and traditional craftsmanship. I love discovering pieces that feel authentic and distinctive, particularly those that bring a sense of heritage into contemporary spaces. For me, great design is about finding something unexpected that tells a story and makes a space feel truly individual.”


Josephine Sekwelenkwe | Admin Manager

Josephine Sekwelenkwe | Admin Manager

The beauty of thoughtful details

The beauty of thoughtful details

“I’m drawn to the little details that bring warmth and character into a home. Whether it’s a beautiful arrangement of accessories, a favourite colour palette or a striking piece that catches your eye, these are the elements that give a space its own personality. I believe it’s often the smallest touches that make the biggest difference, creating interiors that feel welcoming, considered and uniquely personal.”




Sandy Edwards | Senior Customer Relationship Executive

Sandy Edwards | Senior Customer Relationship Executive

The finishing touches that make it yours

The finishing touches that make it yours

“A room can have beautiful furniture and a considered colour palette, but it's often the finishing touches that make it feel complete. A favourite vase, or an object with a story can bring warmth and individuality to a space. Those personal details are what make an interior feel welcoming rather than simply styled.”


Julie Powell | Senior Sales Executive

Julie Powell | Senior Sales Executive

Invest in pieces you love

Invest in pieces you love

“I’m drawn to the idea of choosing fewer, better things — pieces that are well made, versatile and beautiful enough to live with for years. A timeless lamp, a quality occasional chair or a classic decorative object can move with you as your style evolves. For me, good design is about choosing pieces you'll continue to appreciate long after the latest trend has passed.”


Anita Bloom | Creative Director

Anita Bloom | Creative Director

It's all in the layering

It's all in the layering

“I’m drawn to interiors that feel collected rather than simply decorated. The Country Road Home aesthetic captures this beautifully, with its earthy palette, tactile fabrics, natural timber and sculptural accessories. I love layering contrasting textures — from chunky woven throws and soft linen to ribbed glass and ceramics — to create depth without overwhelming a space. It’s this balance of warmth, simplicity and considered detail that makes a room feel both elevated and effortlessly inviting.”


Design, discovered at Decorex

Design, discovered at Decorex

From expressive statement pieces to thoughtful everyday details, great interiors are built around choices that reflect the way we want to live. At Decorex Africa, we celebrate the designers, makers, brands and retailers who continue to expand our ideas of what home can be — and inspire us to look at our own spaces a little differently.