House and Leisure announced as Decorex Africa and 100% Design Africa’s headline media partner

We are thrilled to announce that LOOKBOOK Studio and its flagship publication, House and Leisure is the official headline media partner for Decorex Africa and 100% Design Africa. This exciting alignment comes as a result of our shared commitment to reimagining our industries, and championing pioneering change and growth. 

Positioned as ‘a creative content studio and independent media company that showcases, spotlights and supports the decor and design industry through visual storytelling’, LOOKBOOK Studio shares many of Decorex Africa’s values and ambitions. The studio demonstrates the power of questioning, rethinking, and rebuilding from the ground up. 

This isn’t a traditional media partnership, and certainly not an exclusive one. It couldn’t be: it’s a collaboration between entities whose specialty is thinking outside the box, colouring outside the lines, and exploring all the possibilities. Collaborative rebuilding is set to start with this bold, collective effort of reimagining. 

“We’re very happy to be partnering with the Decorex Africa and 100% Design Africa as we see great synergy between our brands – both as House and Leisure, and LOOKBOOK Studio as a whole,” says Charl Edwards, LOOKBOOK Studio Co-founder & Creative Director and House and Leisure Editor-in-Chief.



In their current issue, themed BUILD, House and Leisure explores the ways in which things are constructed. From architecture, facades, lines, shape and form to the people who make the industry, the issue’s content has kept all things building and rebuilding at front of mind.

For both platforms, the opportunity of an ongoing collaboration means an increased ability to reach targeted audiences by way of each other's digital and physical platforms. Shared access and shared content will amount to a more holistic offering to benefit all involved, from audiences to advertisers.

For Decorex Africa, the invaluable support of LOOKBOOK Studio and House and Leisure lies in their ability to tell stories beautifully and creatively, as well as a role model of a business which has truly reimagined not only themselves, but their industry. 

House and Leisure stand at Investec Art Fair 2022