Decorex Joburg 2016 by Lucky Pony |
Looking back and facing forward
The world is a very different place to when Decorex first launched, but our platforms have continued to adapt accordingly, ensuring we remain relevant and authoritative.
Decorex Joburg 2019 by Lucky Pong
Decorex Africa has been at the forefront of decor, design and lifestyle trends for almost three decades, hosting over 100 events and helping to launch thousands of businesses, putting an indelible stamp on the industry.
It's not insignificant that the first Decorex Johannesburg took place in the same year as South Africa’s first democratic general election in 1994, where we started with just 144 exhibitors. Decorex Africa has since evolved into the continent’s largest decor, design and lifestyle exhibition, featuring more than 800 exhibitors at events taking place in two of South Africa’s major centres – Johannesburg and Cape Town – and online.
In its guise as a physical-first platform, Decorex Africa has generated significant value for business owners, trade participants and consumers alike, and will now build on its established reputation and physical footprint. Its next iteration includes a virtual offering to match and leverage this unparalleled industry access.
Looking to the future, Decorex Africa will continue to champion design that reimagines the world as we know it and a world that could be. The business will invest significantly in its virtual infrastructure, evolving into a truly hybrid offering encompassing world-class e-commerce, editorial platforms and media services that serve the growth of the African design and decor industry.
Now more than ever, we understand that we can’t see what the future holds. As we envision the next 30 years of Decorex Africa, we aim to inspire and support the creation of design that challenges conventions and meets the future with design that’s as fresh and unexpected as anything ahead. Watch this (virtual) space.