Conceptual Narrative: Authentic Elegance
Car Driven: RX 350 F SPORT
Lexus sets itself apart with an uncompromising dedication to every detail. Every experience, from the visceral feel of driving, to designs that represent the pinnacle of beauty and refinement, is deeply considered and gracefully executed for the purpose of engagement and satisfaction. Rooted in an understated, humble, and respectful mindset, the result is human-centered luxury that emanates seamlessly from within.
Design Inspiration
The Lexus RX 350 F SPORT is a testament to meticulous craftmanship, blending luxury with precision engineering. Each element of the vehicle is thoughtfully designed and expertly executed, reflecting Lexus’ commitment to quality and attention to detail.
The detailed grille design on the car is carefully constructed with intricate pattern and a perfect finish. The motif on the seats is similar to the one on the car grille, and the luxurious velvet material of the door side panels also boasts a subtle “L” of the Lexus logo. This is all in keeping with the ethos of “meticulously crafted”.
The angular shapes that are repeated on the lights, the car grille and the area just below the light (which also borrows from the Lexus “L” shape) all influence the geometric shapes that will be applied in the pod.
The design of the wallpaper borrows from the Bapedi tribe as well as from the “crisscross” pattern on the RX 350 grille. This is also extended to the furniture pieces we decided to use in the pod, as seen on the button detailing on the Chesterfield sofa.
The Sonic Copper, vehicle colour option inspired the colour scheme of the pod. This colour is repeated on the wallpaper as well as on the leather lounger.
The use of the leather lounger was also inspired by the reclining seats in the back-seat of the car.
The vehicle’s use of illumination, wireless charging as well as the reclining seats all influenced the set design which can be seen in the reading/relaxing nook equipped with a wireless charging station, the reclining seat, and motion activated reading light. This creates a responsive, human centred pod will have a contemporary, luxury, relaxing feel.